New Baby, New Hattie
Posted on September 07 2019
Hattie is going through some big changes this Fall.
Tessa talks about what's in store for our Downtown Bozeman
brick and mortar location
Hattie Rex was born when I was a new mom to a rambunctious yellow lab named Pablo. I needed a tag to keep him safe, but not just any tag would do. I started selling my tags on Etsy in 2007 and the journey began.
Over the next 12 years, Hattie grew and evolved. We started making “human jewelry,” (or, as most people call it, “jewelry”). We opened a retail store, then quickly moved to a bigger one. We started selling the work of other local artists. We’ve had employees stay, and we’ve had employees go.
In 2017, I was one of those who left. Physically, at least.
I was ready for a new challenge, so I took what I had learned over 12 years in the e-commerce game and began helping other small businesses sell online.
Luckily, and not coincidentally, this new arrangement was perfectly timed for my next step.
I became a new mom again in March of this year. This time, to a “human baby” that we named Willa. And again, my path has changed.
Having a baby forces you to take a good, hard look at everything in your life. And I mean that in the best way.
Decisions become easier (and execution becomes significantly more difficult).
Priorities come glaringly into focus.
For me, Hattie Rex was one of those priorities that jumped into my field of vision and said, “Hey. Hey you. I need you.
Pay attention to me.”
And so I’ve obliged.
This fall, we’re giving Hattie a makeover (and who doesn’t LOVE a makeover?).
We’re freshening up our branding with a new color palette and some yummy new fonts on our emails and website.
We’re giving the retail area a facelift and installing some new fixtures for more comfortable shopping. We’ll be closed for a couple of days, but we think it will be worth it.
We’re expanding our gift wrap options to make giving the perfect present that much easier.
We’re making room for an entirely new collection of vendors and products to accompany our Hattie Rex classics.
Think toys, bowls, and leashes to go paw-in-paw with the dog tags you know and love.
Think candles, planters, and artisan soaps to round out your gift for Mom.
We’re bringing in other jewelry vendors to offer some variety to our metal jewelry offerings.
Bandanas, flasks, and multi-tools will complement our men’s accessories.
And, of course, we’re bringing up bebe by stocking some novelty gifts for little ones.
Is there anything you want to be sure to see in the store? We want to hear from you!